Creating a website for your business? Then you need to include these essential website features to make your website work for you and not just sit there looking pretty and collecting dust. A great business website is much more than web design and more about a great user experience, functionality, and making sure your site visitors find exactly what they need (key emphasis on what they need or they would be out of there faster than you can say zap). Use this as a quick checklist to be certain you have all the important features covered!
1. Contact Information
If you’re diving into web design, one of the first things to nail down is how your website visitors would reach out to you. This can be either your email address, business address, phone number or contact form. You want to make it super easy for site visitors to reach out, so place that in the website footer on every page. Trust me, it’s one of the essential features every company website needs! As you’re building a website, think about what website content you’ll display and how you would like to display it.
2. Business Information
A business website must communicate who you are (About Page), what you do (Product or Service), and how people can work with you. Your website content should include an about section that highlights your business name and values, as well as your business hours and services. Don’t forget to add to your website your Google Business profile so folks can easily find your business and connect with you across search engines.
3. Live Chat
Customers land on your website with questions, and they expect quick answers, and a live chat feature is a quick way for them to learn more about your business. This is one of those important business information elements – whether you’re a local shop or an online store – that can really create a great experience on your website. Whether it’s a chatbot or a real person, having this feature displayed on your website makes your small business feel more accessible. It’s also a great way to increase engagement and help your website rank better in search engines.
4. Social Media
A business website isn’t just a standalone page or a digital brochure; it’s part of a larger online presence. Your site needs social media icons prominently displayed, so visitors can find your website and connect with you across various social media platforms like Facebook, LinkedIn, X, Instagram, etc. A functional website ensures that visitors can easily navigate from your site to your social media, building stronger relationships and increasing brand visibility.
5. Newsletter/Lead magnet
So, you’ve got a great website – cool. But let’s be real, a website isn’t enough on its own. You need to spice things up a bit! You need a way to keep your visitors and audience engaged long after they leave and coming back for more. A newsletter sign-up with a compelling lead magnet (think: discounts, exclusive content, or a free resource) is a smart way to build your email list. Add this to your website as part of your website header, home page features, or blog, and watch your audience grow! So, get creative and start building that connection with your audience!
Subscribe to Tech Times newsletter
Stay updated by subscribing to Tech & Client newsletter. We’ll keep you in the loop with virtual work and website tips regularly.
6. Logo
Think just having a website is enough to get noticed, think again. Every business needs a logo that speaks for itself and really sets your business apart from the crowd. Think of it like your brand’s face, and you would want it to be memorable! Your website design should showcase your logo in a way that’s instantly recognizable. It belongs in your website header and should be part of every web page. A professional, well-placed logo builds trust and reinforces brand identity across all website pages. So, invest some time in your branding, and watch your business get noticed!
7. Mobile-friendliness
Seriously, if your site isn’t mobile-friendly, you’re missing out big time! People are accessing everything from their phones, tablets, and even smartwatches these days. If your website doesn’t look good on those devices, you can bet they’ll bounce right off to something that does. It’s all about making things easy to browse on any screen size because let’s be real, no one wants to zoom in and out just to read a blog post or check out products. So, if you want to keep those visitors happy and scrolling, make sure you have a super mobile-friendly responsive web design and you are ready to roll!
8. FAQs
If you’ve got questions, we’ve got answers! That should be the goal of every website. Want to save time answering the same customer questions? FAQs section is one of those must-have website features that improves the overall user experience. Whether visitors want to learn more about your business, shipping times, pricing, or return policies, an FAQ page reduces friction by taking the most common queries and breaking them down into easy-to-read bits, so visitors can find what they need without the hassle and of course arrive at decisions faster.
If your website isn’t doing all the above, then it’s time to level up! Plus, think about what features might be missing. A solid functional website includes everything from easy navigation, contact forms, a blog, and a clear call to action. That way, visitors get all the info they need without any hassle. So don’t just throw up a site and call it a day; make sure it’s packed with everything that’ll help your business shine online. Your site should reflect what makes your business or want unique, and that’s the key to keeping visitors coming back for more!
So, go through this checklist and make a website that doesn’t just exist but works for you!
